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Facebook Pulls Plug on Planned Ad Network

by Todd Haselton | December 19, 2012December 19, 2012 11:00 pm PDT

Facebook Office Sign

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Facebook is doing everything it can to generate revenue, including monetizing Instagram, adding advertisements to its News Feed and, in the future, possibly implementing video ads. However, it’s apparently not ready to launch its full ad network, which would allow it to sell advertisements for developers to use inside mobile apps.

“We are pausing our mobile ads test off of Facebook,” a spokesperson told AllThingsD. “While the results we have seen and the feedback from partners has been positive, our focus is on scaling ads in mobile news feed before ads off of Facebook. We have learned a lot from this test that will be useful in the future.” Facebook’s discussions to place ads on websites of its partners have also been frozen, and AllThingsD said the decision was made because neither Facebook nor its partners see the ads producing “significant revenue” and because Facebook, unlike Google, can’t provide guaranteed income.

It’s unclear when the talks will resume, or when Facebook’s own mobile ad network will see the light of day.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...