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RIM CMO: We’ll Have 70,000 BlackBerry 10 Apps at Launch (Video)

by Todd Haselton | December 18, 2012December 18, 2012 10:30 am PST

BlackBerry 10 News and Info

Alleged BlackBerry 10 OS Shown Off in Leaked Picture and Video

The clock is ticking on Research In Motion’s BlackBerry 10 release. As 2012 rounds into the home stretch, the Waterloo-based company has just a few months before its day of reckoning arrives. There’s a lot riding on its arrival, to say the least, meaning the company will be under more scrutiny than is the norm […]

Why I Can’t Wait for BlackBerry 10

I can’t wait for BlackBerry 10. Hold on, I can hear you through my screen right now: Why Todd? Are you nuts? RIM is dead! Technically, RIM isn’t dead yet and its success will rely largely on how well it executes the launch of BlackBerry 10 and its new family of smartphones. That’s what’s so exciting about […]

I write this a lot, but it’s true: RIM’s BlackBerry 10 launch needs to be a success or it faces almost certain failure in the United States smartphone market and, in the long term, globally. I argued yesterday that the company needs to put a large focus on its app eco-system, and that’s exactly what it appears to be doing. In a recent interview with Forbes, RIM’s chief marketing officer Frank Boulben said that the BlackBerry World store (formerly the BlackBerry App World store) will launch with thousands of applications.

“At launch, we will have more than 70,000 apps available,” he said, while declining to name any popular apps. We do know, however, that commonly used social networks such as foursquare, Facebook, LinkedIn and Twitter will be available, and we’re hoping that RIM has big name gaming companies and other apps, such as Instagram, ready to go as well.

70,000 apps is a far cry from the more than 700,000 iOS and Android applications, but it’s at least a start. We hope RIM has placed a focus on quality over quantity, otherwise that number is basically meaningless. How many tic-tac-toe apps do we need, after all?

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...