Your Facebook News Feed will probably be filled with full-size video ads early next year, according to AdAge. The report says that the social network will sell targeted video ads on both the Web and on mobile apps in an effort to boost its revenue. It’s a bit of a bummer, since nobody wants to get bombarded by video advertisements on their smartphone. But it’s allegedly going to happen.
The ads will supposedly be capped at 15 seconds, which I suppose isn’t too long. But I can only imagine how annoying the experience would be. The way the rumor is explained suggests the videos will play automatically and essentially take up the entire screen from left to right. It’s unclear whether or not users can still scroll their News Feed while the ad is playing, but if not, there will be quite a bit of backlash from users. I mean, even more than there normally would be.