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Dell Says It’s Retiring From Smartphones, Not Going to Invest in Android

by Brandon Russell | December 12, 2012December 12, 2012 7:00 pm PDT

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Jeff Clarke, head of Dell’s consumer business, confirmed that the company will not pursue the lucrative smartphone market going into next year. At least, nothing is planned for the immediate future. Bye bye, Android. According to Clarke, who spoke with Forbes at the Dell World conference, that market “needs a lot of investments to really be successful.”

Right now, it’s basically back to square one for the company, which is currently in an ongoing transformation. By sitting next year’s smartphone war out, Dell stands to miss out on a pie that could reach as high as $150.3 billion in 2014, MarketsandMarkets reported. A share that’ll likely be dominated by Samsung and Apple.

However, Dell is hoping its lineup of Windows 8 and Windows RT tablets — XPS10, XPS12 and Latitude 10 — will help boost its presence in the mobile market. “You should come see what’s in our labs,” Clarke said to Forbes, showing a vote of confidence to its forthcoming tablet lineup.


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...