China Continues to Flock to iPhone 5

by Todd Haselton | December 10, 2012

Remember just last week when we reported that more than 100,000 customers had already pre-ordered the iPhone 5 from wireless carrier China Unicom? Let’s give bump that number up a bit. In fact, let’s triple it. According to the company’s Weibo page, it received more than 300,000 iPhone 5 pre-orders in a single week.
The male population is particularly attracted to the phone. According to Macworld, 74-percent of all reservations were placed by men while just 26% were ordered by women. Younger people are more attracted to the device, according to data from early reservations, too. Apparently 52% of all pre-orders were placed by those who are between 20 years and 30 years of age, while just 34% were placed by those in the age group above (30 years to 40 years).

The iPhone 5 launch is particularly important in China as Apple continues to try to grab a foothold on the market. It recently fell out of fifth place in terms of overall smartphone market share. Can it regain its grip?

China Unicom Macworld


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...