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Only 3% of Consumers Are Using Smartphones to Make Holiday Purchases

by Todd Haselton | December 6, 2012December 6, 2012 1:00 pm PST

Smartphones are great shopping tools, especially for price comparisons, but it turns out that very few people are actually using their smartphones to purchase gifts online this holiday season. According to a new survey from Verizon, just 3 percent of shoppers are using smartphones to buy presents. 3 percent are using tablets, 3 percent are using a catalog and a phone, 5 percent are using their work computer, 33 percent are shopping from a laptop or desktop, 5 percent use a different solution and a stunning 48 percent still shop in person.

We’re a bit surprised by that last statistic. We assume fewer shoppers actually want to get out of the house and into crowded retail stores during the holiday season, but it appears there’s still something to be said about seeing a product in person. Verizon’s FiOS Innovation Index contains plenty of other compelling information related to connected households, and we’ve included the full infographic below.

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...