In an effort to bolster its reputation and regain plummeting market share, Nokia has reportedly signed a deal with China Mobile, the world’s largest mobile-phone carrier, to sell its Lumia 920. At 703 million subscribers as of October of this year — almost 80 million of which use high-speed mobile data — that’s an incredibly enormous base to cater to. And with Apple’s iPhone not even in the picture — the device isn’t compatible with the network — this just might be the defibrillation Nokia needs to get back on track.
According to someone close to the matter, an announcement could come any day now, with availability promised before the year is up. If Nokia wants to make any substantial impact, it’ll want to do everything it can to get the device out during the holiday season. Going out to an authorized reseller and seeing a Lumia 920 displayed nice and bright — in its patented black, white, yellow and red color — will go a long way for consumer mind share.
It’s been an uphill battle for Nokia this year, and despite receiving critical acclaim for its flagship handsets, there’s always competitors doing that much better. Launching its latest handset to an emerging market that hasn’t been invaded by the world’s most valuable company, Apple, should be a huge boon on Nokia’s journey to recapture its dissipating heyday.