Advertisement

HTC Appoints New CMO in Bid to Boost Smartphone Sales

by Todd Haselton | November 28, 2012

HTC Logo

Despite HTC’s bevy of high-class smartphones, the company has struggled to compete against competitors such as Samsung and Apple. HTC hopes to turn those tables and, as part of those efforts, recently appointed a brand new chief marketing officer. The firm named Benjamin Ho as its new CMO, who will take the helm beginning in January of next year. According to FierceWireless, Ho will serve directly under the chief executive officer, Petter Chou. He has a pretty solid resume, too.

Ho has previously served as the chief marketing officer of Motorola’s Asia Pacific unit and also worked as the vice president of strategy and marketing at Far EasTone Telecommunications in Taiwan, FierceWireless┬ásaid. So what will Ho work on first?

“Ho’s first assignment will be to lead a project, dubbed internally as Marketing 2.0, refocusing HTC’s efforts around holistic marketing and mass-market brand outreach,” HTC explained recently.

[via FierceWireless]


Advertisement


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


Advertisement

Advertisement