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RIM CEO Thinks You'll Buy BlackBerry 10 Device After a 1 Minute Sales Pitch

by Todd Haselton | November 14, 2012November 14, 2012 1:00 pm PST

Thorsten Heins

One minute. That’s all Research In Motion’s CEO Thorsten Heins thinks it will take for in-store wireless staff to sell you a BlackBerry 10 smartphone. That’s bullish, very bullish indeed. Heins recently spoke with The New York Times¬†and said that he’s confident BlackBerry 10 will be a success, even though the final version hasn’t been shown to the public yet.

Heins said that customers will immediately see the advantages of BlackBerry 10 over competing operating systems, including Windows Phone 8, Android and iOS. He argued that its simplicity and the amount of information that’s available at one glance will make it less stressful for consumers, too. “It is stress relief; it doesn’t make you look at all your applications all the time,” he explained. “This is going to catch on with a lot of people.

RIM said this week that BlackBerry 10 will launch on January 30 and that devices will be available for purchase slightly thereafter. RIM’s operating system may be great, but that one minute sales pitch is going to have to convince consumers that it has done a complete 180-degree turn on the software side. How will consumers react? Only time will tell, but BlackBerry 10 needs to be top notch, that’s for sure.

[via The New York Times]

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...