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Steve Ballmer Calls Microsoft's Approach to the Surface "Modest"

by Sean P. Aune | November 12, 2012November 12, 2012 12:00 pm PDT

Microsoft-Secret-Surface-Event-Steve-Ballmer

According to a new interview with Steve Ballmer, Microsoft’s approach to the Surface with Windows RT has been “modest.”

Since the introduction of the first Surface tablet, Microsoft has been pretty quiet about the device. Microsoft CEO Steve Ballmer broke that silence this weekend in French daily Le Parisien using the term “modest.” At first this was believed to be in regards to the sales of the device, but Microsoft has since issued a statement to PocketNow clearing up the meaning.

When asked about Surface, Steve’s use of the term “modest” was in relation to the company’s approach in ramping up supply and distribution of Surface with Windows RT, which has only been available via our online store and certain Microsoft retail stores in the U.S.  While our approach has been modest, Steve notes the reception to the device has been “fantastic” which is why he also stated that “soon, it will be available in more countries and in more stores.

A larger roll out is definitely needed for the Surface line as there are still great swathes of the United States where you can’t go and see one in person. Besides an onslaught of TV ads that seem to be playing endlessly, there hasn’t been any real push to get it into stores, so “modest” does indeed seem the best choice of words in this case. Hopefully all of this indicates we will soon see the tablets in some big box retailers and we can finally see where exactly this device can go sales wise.

[via Captial.gr, source Le Parisien]


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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