Former Apple Exec Trashes CEO Tim Cook – Calls Him a “Lightweight” and a “Loner”


Former Apple sales exec David Sobotta recently discussed what it was like to work for Apple in a new book titled The Pomme Company, which covers his 20-year tenure at the firm until 2004. He worked with Tim Cook, but never reported to him directly and wasn’t at Apple while he was the chief executive officer. ReadWrite¬†had a chance to interview him and he didn’t resist tossing a few jabs at Cook.

Sobotta goes over several issues at Apple, such as the fear of being wrong and said employees never get a second chance if they make a mistake within the company’s walls. He seems to suggest Cook himself is making several mistakes. “I haven’t followed the saga of the new retail guy so he might have been a terrible hire, but that would also fit the Cook pattern,” Sobotta told ReadWrite. “The people I saw him hire were not good ones. I don’t think he relates well to people.¬†Based on some of the people he has stuck with, I think he is poor judge of character.”

He said that Apple doesn’t have a way of making “disciplined decisions” and that anyone who has the CEOs “ear” will likely get his or her way. “Technology-wise, I think Tim Cook is a lightweight. I never felt passion for technology from Tim like I did from Steve and some of the great engineers.”

We won’t quote the whole interview, you should check it out for yourself, but Sobotta calls Tim a “loner,” and also argues that “he is not a natural leader.” It’s a compelling read, but is it fair to judge a CEO if you’ve never worked for him in that position?

[via ReadWrite]


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...