Out of a pool of 1,200 adults, 52 percent said they’d never heard of Windows 8 leading up to last week’s release. For all of Microsoft’s wining and dining of the tech-savvy crowd — we’ve known about Windows 8 for ages now — it seems the revamped software isn’t in the average consumer conscious. The company was always going to fight an uphill battle when marketing its new OS vision.
According to The Associated Press and GfK, of those who had heard of Windows 8, 61 percent said they had little to no interest in buying a computer running Microsoft’s newest OS. About 35 percent of people who were somewhat familiar with the new system felt it would not be an improvement over Windows 7.
One 43-year-old engineer, Chris Dionne, who knew Windows 8 was coming, said he isn’t “thrilled [Microsoft is] changing things around” when Windows 7 already does what he wants it to.
Additionally, the poll highlights the lack of interest surrounding Microsoft’s Surface, which launched in conjunction with Windows 8. Of those surveyed, 69 percent admitted they had little to no interest in the device, which is a product Microsoft is hoping will fit into a tablet/laptop niche.
Microsoft’s approach to the changing market is admirable and something that strays pretty significantly from iOS and Android. The company’s task of marketing Windows 8 (and Windows Phone 8, and its two Surface tablets) was always going to be difficult. It’ll be interesting to see how consumers receive Microsoft’s new direction now that all its cards are on the table, especially since it does offer compelling features, such as a new modern user interface and full touchscreen support in laptops and PCs.