According to Reuters, Best Buy is reportedly planning to offer an affordable Android-based tablet called Insignia Flex on Nov. 11. It’s a ludicrous idea, insane. Best Buy can’t be serious. Even without an ecosystem whatsoever, the big box retailer will allegedly attempt to align its offering — in the $240 – $260 range — to go head-to-head with competitors such as Amazon, Apple and Google.
Insignia, which is an in-house Best Buy brand, has previously been used to lure customers to cheaper electronics. But TVs and blu-ray players are worlds different than tablets; tablets are high stakes, a market that companies like Samsung, which offers some of the industry’s best smartphones, hasn’t been able to fully crack.
So what in the world is possessing Best Buy to offer something of its own? And for that matter, something that costs more than a Kindle Fire HD, Nexus 7 and possibly even an iPad mini? This sounds to me like nothing more than an attempt to make a me-too device, but who knows. Reported specs include a 1GHz dual-core processor, 9.7-inch display and 10-hour batter life. You be the judge.
It might not be a ploy to nudge in as a household tablet name, but merely as a way to get a few extra sales during the holiday season. But if the price isn’t even comparable to what’s on the market, and has sub-standard specs, why even bother? We’ll supposedly have to wait until Nov. 11 to find out.