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Apple Hires Amazon Search Talent to Help Improve Siri, Says Report

by Brandon Russell | October 15, 2012October 15, 2012 6:30 pm PDT

ios-6-better-siriApple has poached yet another prominent talent from the competition, and has reportedly hired former Amazon search technologist William Stasior. According to sources speaking with AllThingsD, Stasior is being tasked with heading up Apple’s Siri unit to presumably help improve the voice assistant’s search prowess.

Stasior, who carries a Ph.D. from MIT, joined Amazon in 2003 where he was previously at the helm of the retail giant’s A9 search and search advertising unit.

In addition to contributing to Siri, AllThingsD speculates that Stasior could strengthen “Apple’s search and search advertising technology in the wake of its increasing competition with Google.” If that’s the case, Apple could one day sever its relationship with Google completely, extending beyond dropping YouTube and Google Maps.

A report from earlier this month claimed Steve Jobs was prepared to drop Google as the default search on Apple devices, ultimately deciding against it. But the notion still might be brewing inside the Cupertino hive, and Stasior’s hiring might be an indication of what’s to come in the next few years.

[via AllThingsD]


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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