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YouTube Changes Search, Ranks By “Time Spent” On Vids, Not Just Clicks

by Adriana Lee | October 13, 2012October 13, 2012 9:00 am PDT


Not happy with the way YouTube searches lead to piles of vids, relevant or not? Seems YouTube isn’t either. Back in August, the Google property announced plans to spotlight vids with longer view times, and now it’s putting its money where its mouth is. As promised, the new search methodology will rely on the amount of time watched, as opposed to just the flat number of views.

That’s a smart move when you think about it. How often have you clicked on a vid, only to find that it’s not what you thought it was. (A really irritating example of this is when you search for a music video or a TV promo, only to see a fan vid comprised of a slideshow of pics and some cheesy music.)

In relevant news, YouTube also added a new reporting factor to YouTube Analytics called “Time Watched” this week. The intent is to give uploaders a way to drill down into data that can better help them assess how their videos or channels are doing.

[Via The Next Web]

Adriana Lee

Adriana is the resident writer-slash-culture vulture who has written about everything from smartphones, tablets, apps, accessories, and small biz...