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HTC Leaves U.S. Tablet Market… For Now (UPDATED)

by Todd Haselton | October 10, 2012October 10, 2012 10:30 am EST

HTC has officially stopped selling its tablets in the United States, according to a recent report from FierceWireless. HTC isn’t completely giving up, and it’s possible the company will revisit tablets in the future, but right now the company is focusing on its smartphone portfolio. As we already know, it is set to launch its new flagship HTC One X+ here, as well as its Windows Phone 8X and Windows Phone 8S handsets.

“We’re watching [the tablet] market very, very closely,” HTC spokesperson Jeff Gordon told FierceWireless. Gordon said that the company’s EVO View 4G on Sprint and its Jetstream tablet on AT&T were “great learning” experiences for the company and that they met the firm’s expectations for sales and adoption. But the iPad obviously dominates the market on the high-end, and Amazon, Barnes & Noble, Google and Samsung are doing well in the $199 arena. HTC will re-enter the market if it thinks it can compete well against the current market leaders.

Update: TechnoBuffalo reached out to HTC for an official comment, which is as follows:

Bottom line, HTC is pleased with the results of our first foray into tablets, and like any products in the mobile space that were release some time ago, those products have run through their planned lifecycles. We’re continuing to watch the tablet market very closely for the right opportunity to offer a product that’s compelling, differentiated, and inspiring to our customers.

[via FierceWireless]

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...