There’s plenty of juicy info to extricate from a new Bloomberg Businessweek feature about Apple’s post-Steve Jobs era. All of it very interesting, but some of it is old news. Except for the revelation that Steve Jobs was ready to completely sever the umbilical cord between Apple and Google before eventually deciding against it.
In Jobs’ Google rage, aside from his self-imposed mission to rid iOS of Google Maps, Apple’s former CEO wanted to ditch the search giant as the default search. Remember that report suggesting Apple makes billions off Google just for being the default search option? That’s a huge chunk of change gone in an instant. But despite Jobss Google repugnance, he “figured that customers would reject that move,” Bloomberg said. They might reject it initially, but I’m sure customers would cope just fine.
Safari mobile currently gives users the option to change the default to Yahoo or Bing, so either of those two would’ve been made the go-to. Previous rumors suggesting Apple was in talks to Microsoft to make Bing the default.
Bloomberg’s report is an interesting retrospective as Apple’s current CEO Tim Cook looks to carve out his own legacy under Steve Jobs’ immense shadow. The company is thus far doing extraordinarily well under Cook’s tutelage, despite the minor Apple Maps hiccup, having sold a record number of iPhone 5 unitss in its first three days of availability. And with the iPad mini reportedly on the way, a device Jobs was vocally opposed to, Cook’s presence is getting bigger by the day.