Since launching in 2010, Instagram’s popularity has been on an incredible upward trajectory. Just last month, the site announced that over five billion photos have been shared by its users, pushing the service’s mobile traffic past Twitter. Crazy! Whether you’re a fan of Instagram or not, there’s no denying its immense popularity. But before you hop on the wagon, know that there are certain pitfalls you need to avoid when sharing photos. Filmmaker Casey Neistat explains.
Neistat argues that Instagram isn’t about the photos, but about sharing. Sharing allows millions of people to peer into the lives of others, giving them the vicarious satisfaction of having (almost) experienced what the poster did. In Neistat’s example, rapper Rick Ross, whose feed consists of things you and I would never dream of attaining.
Basically, mold your feed into a story and give it personality.
The video goes on to make some other handy suggestions — don’t overuse hastags, don’t bleed the feed, easy with the tilt shift, and make sure your crop works. Obviously, Neistat’s suggestions aren’t Instagram scripture, so if you want to continue doing your thing, do it. He does make some valid points, however, and is pretty spot on with his thoughts on what makes the service so great.
Editor’s Note: Some NSFW language in the video.