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Windows Phone Stealing Market Share from BlackBerry in Europe


Microsoft’s Windows Phone mobile operating system is beginning to steal market share from Research In Motion’s BlackBerry platform in parts of Europe, according to a new report from research firm Kantar Worldpanel. The group found that Windows Phone has a double-digit market share in Italy (10.4%), the first time the OS has seen that kind of share in Europe. Additionally, Kantar Worldpanel said that Windows Phone is now gobbling market share from BlackBerry. That’s bad news for RIM, which has hoped that emerging markets and parts of Europe will adopt its new BlackBerry 10 operating system.

Kantar said that low priced devices, such as the Nokia Lumia 610, have acted as a catalyst for Windows Phone’s growth. “Windows is making steady progress in the big European economies and is now challenging BlackBerry for [the] third spot in the European OS league,” Kantar Worldpanel global consumer insight director Dominic Sunnebo said. “With the momentum Windows 8 will bring towards the end of 2012, it seems highly likely that it will achieve this before the end of the year. Lower end devices are driving sales of the platform as consumers seek value, resulting in growth rates of 6.6% in Italy, 3.5% in France and 2.3% in Great Britain.* In Italy, Windows now holds a double-digit market share, 10.4%, a first in the European market.”

The firm found that Samsung has a 48% market share in the big five European markets and that Sony’s Xperia devices have outsold those made by RIM and Nokia in Spain, Germany and France. Apple’s iOS, meanwhile, saw a 4.3% decline in market share during the last 12 weeks. The company said it expects iOS to regain that lost traction in the next report, which will include more data from the iPhone 5 launch.

Meanwhile, iOS and Android were responsible for 93% of the total smartphone market in the United States.

[via Kantar World Panel]

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...