Following continued criticism of Apple Maps, CEO Tim Cook directly addressed the issue with an apology and admission that there are some excellent alternatives out there available to iOS users. With that, the Cupertino company has also made a much more low-key acknowledgment on its website by erasing its “most powerful mapping service ever” claim from its Maps description.
As you can see in the Before and After picture above, the company made one final edit to the service’s explanation. Apple previously claimed Maps in iOS 6 was the best of the best, but after a number of scathing reports to the contrary, Apple has wised up and changed its tune on the matter. Both actions and words are speaking quite loudly for Apple at the moment.
With the last loose-end tied up, this may put the whole debacle to rest as Apple moves toward creating a more consistent experience. It was never going to be up-to-par with the more established mapping services out there, and Apple is openly conceding that quite a bit of work still needs to be done in order to offer the “most powerful” service around.