Think you spent a lot of money last spring in order to print out a few flyers for the rad yard sale you held at your parent’s house? That whopping $15 felt like a good chunk of money to throw at a pile of stuff that would sell for quarters at a time, didn’t it?
Well, imagine you were selling an entry in one of a company’s biggest gaming franchises. Also imagine that you were handed £4,000,000 to advertise it in a single territory. That’s nearly $6.5 million USD, and that’s how much Ubisoft is spending on marketing Assassin’s Creed III in the United Kingdom. The whopping sum, combined with their budgets from around the world, is the most money Ubisoft has ever tossed at this franchise’s marketing.
Senior Brand Manager Matt Benson spoke with MCV about the game and its enormous budget.
“Assassin’s Creed III is the culmination of three years’ hard work from a team which is at the top of its game…Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.”
That’s a lot of cabbage. The £4m will buy TV ads that run several weeks after the game’s late October launch, according to MCV. It’s also purchased Assassin’s Creed III a massive presence at the Eurogamer Expo that’s planned to start this weekend.
We assume Ubisoft is spending just as much, if not more, to market Connor’s American Revolution adventure in the United States (and globally). Has it worked? Are you looking to buy the next entry in this series?
Assassin’s Creed III will launch in North America for the PC, PlayStation 3 and Xbox 360 on October 30th. We’ll have more on the game, including our official review, as it comes.