Maybe Verizon’s CFO was on to something when he said unlimited data is dead. AT&T and Verizon both recently introduced shared data plans, eliminating existing unlimited options, in an effort to attract more users to using additional devices on a single line. The Internet was up in arms, however, crying “We want our unlimited data back!” But do you really need unlimited data as opposed to, say, 3GB per month?
Maybe not. According to the latest figures from research firm NPD, the average Android smartphone user consumes just 870MB of data per month. That’s not a whole lot at all. NPD said the average user also downloads about 2.5GB of data over Wi-Fi networks per month. If you fall in line with those figures you’re more than OK with a 2GB-3GB data plan per month, which might be cheaper than what you were paying for unlimited data in the first place.
Younger users consume more data, too. Those aged between 18 and 24 years of age consumed an average of 1.05GB of data per month while the 55+ crowd ate up an average of 750MB.