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Apple Issues Apology Over iOS 6 Maps

by Sean P. Aune | September 28, 2012September 28, 2012 6:24 am PDT


Apple CEO Tim Cook has issues an apology to all of the users of iOS 6 over the less than stellar new Maps application.

While it isn’t unheard of for Apple to apologize when it misses the mark, it’s still a pretty rare occurrence due to the fact that it does rarely miss. With the release of iOS 6 however, the new Maps application greatly missed the mark. Apple CEO Tim Cook has posted an open letter to iOS 6 users this morning apologizing for the lack of polish on the product, and even offers up some suggestions of alternatives to use in the meantime.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...