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More People Now Watch Web Vids on TVs Than PCs

by Adriana Lee | September 27, 2012September 27, 2012 4:50 pm PST

Netflix just for kids

Folks, we’ve reached a milestone: For the first time ever, people are more likely to access Internet videos on their TVs than their computers, notes The Wall Street Journal‘s AllThingsD blog.

Last year, says consumer-tracking service NPD, the figures told a different tale: PCs accounted for 48 percent of online video viewing, with televisions following at 33 percent. Now? One year later, the positions are reversed, with TVs coming in at 45 percent and computers representing 31 percent of viewership.

Why the switch? One word: Netflix. Let’s face it, the online video purveyor is practically everywhere these days, in many of the major electronics, streaming consoles and, yes, televisions.

Says writer Peter Kafka, “NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we’re seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TVs and Microsoft Xbox 360s.”

According to NPD, viewers are getting their online goodies to their TVs in a variety of ways:

  • 43 percent via connected TVs
  • 47 percent hit up VG consoles (Wii, Xbox 360, PS3)
  • 62 percent use streaming media players (Roku, Boxee, Apple TV)
  • 38 percent connect hardwire computers to their TVs
  • 21 percent use BD players

How do you watch web videos? Do you tend to watch them on your PC or television? Let us know in the section below.

[Via AllThingsD]


Adriana Lee

Adriana is the resident writer-slash-culture vulture who has written about everything from smartphones, tablets, apps, accessories, and small biz...

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