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Apple Didn’t Provide Retailers With Enough iPhone 5 Units to Meet Demand

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Apple said this morning that it sold more than 5 million iPhone 5 units during the device’s launch weekend. Unfortunately, new orders likely won’t ship until October at this point, and that’s bad news for Apple customers who pre-ordered the device originally¬†from retail outlets such as Target, RadioShack or Best Buy. As it turns out, Apple didn’t even provide those stores with enough iPhone 5 units to meet initial demand.

According to The Wall Street Journal, one Target location received just eight iPhone 5 units, despite booking 30 pre-orders for the phone. Best Buy locations received between 10 and 40 phones, while one RadioShack received a shipment of just 20 iPhone 5 units. Those Best Buy customers will have to wait as long as 28 days until the stock is replenished, too.

Apple made sure its own locations were stocked with plenty of units, however. One store had 3,000 units ready to meet the demand of the lines that were forming outside.

So, what’s the lesson here? You might avoid lines by pre-ordering from a retailer, but you might also not receive your device on time. We recommend ordering from Apple directly, or visiting an Apple Store in the afternoon of launch day after the 8 a.m. lines have died down.

[via The Wall Street Journal]


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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