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New Devices: More Color Options

by Roy Choi | September 23, 2012September 23, 2012 8:00 am PDT

Are we entering a new realm of product design? A world in which a wide array of colors is available to consumers for every new iteration of devices.  Henry Ford once said “customer[s] can have a car painted any colour that he wants so long as it is black.” Then followed an era where consumers could pick applicances and cars in just about any color.  Anyone grow up in a kitchen with Avocado Green appliances or a yellow bathroom?

Historically, manufacturers have repeated the black and white color options so frequently you can’t help but make a double-take when seeing the color choices manufactures are beginning to offer. Not that color choices have been forbidden, but with the exception of color cases and sleeves, most designs have remained close to the neutral white, black or sliver tones.

Some historians would argue that color options are tied to cultural or economic booms (e.g., post WWII, 60s/70s). Are we entering a new color shift realm? Has Ke$ha just made that much of an influence on our lives? I hope not.

Surprisingly in the last month we’ve seen a bit of a surprise in the wide variety of color options when it comes to mobile devices.  Take a look:

Apple iPod Touch 


Nokia 820 

Nokia Lumia 820


Samsung Galaxy Note II 


Windows Phone 8X and 8S by HTC


Consumers have long been buying cases to customize their mobile devices, doesn’t this undercut those third-party case makers?  I’m sure beyond color choices, people can add more flair to their mobile devices through whatever means.  What do you think? Are you going to be inclined to purchase a device outside of the traditional black, white and silver (also known as Raider Nation) spectrum?


Roy Choi

Roy Choi is a Southern California native. He has been infatuated with technology reviews ever since he bought his first crummy laptop in the summer...