A handful of new iPhone 5-focused ads have hit the airwaves, and they’re in stark contrast to the contrived genius commercials the company released during the Olympics. The lot of them still lack that certain something, but there’s no denying a certain charm is attached to the Cheese TV ad touting iOS 6’s Panorama capability — I can see this one really capturing the interest of consumers.
The other two focus on the increased screen size and thinness, respectively, while the last is to merely let people know Apple has come out with EarPods. The ads are short, sweet and focus entirely on the new iPhone 5, much like the company’s previous iPhone and iPad commercials.
[via Apple (YouTube)]