A leaked internal memo suggests Wal-Mart is ditching Amazon’s Kindle lineup, meaning you can’t just waltz into the big-box retailer and pick up a Fire HD. Nope, sorry. The move is apparently part of the company’s merchandising strategy, similar to the move Target pulled earlier this year — if it can’t make a profit, the product may as well not exist.
“We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments,” Wal-Mart said in a memo obtained by Reuters. “This includes all Amazon Kindle models current and recently announced.”
The memo plainly says that the retailer won’t extend its existing Kindle inventory, including the new devices Amazon introduced earlier this month. Amazon’s Kindle strategy has always been to offer bare bones pricing in the hopes of recouping its losses in ecosystem sales. As a result, the Seattle company has become highly competitive online, a territory where Wal-Mart trails Amazon.
Most folks may turn to shopping online this holiday season, regardless of the move, but it does make Amazon’s new gear that much less accessible to the general public. Every sale helps in such a competitive market, but Amazon will just need to rely on folks hitting up its website to cop that new Fire HD.