Microsoft’s Xbox Live portal might soon host original video content. The kind of content planned is still unclear, but we suspect it will curtail to the interests of video gamers — duh — so perhaps something like what G4 offers, or used to.
According to The New York Times, Microsoft has hired CBS exec Nancy Tellem to head the mystery project. If true, the move further solidifies Microsoft’s vision to make the Xbox 360 the go-to entertainment hub in your living room — not just something you pick up and put down for an hour or two a day. It’s not like the building blocks weren’t being put into place.
With other popular services already eyeing up original content, seeing something pop up through Microsoft makes sense. The company already has millions of users online everyday, so why not step out of the platform’s norm by doing something that can push the brand forward?
The potential for something exciting is certainly there, and it’ll be very interesting to see how Microsoft approaches the venture. The company didn’t comment on NYT’s report, but now that Tellem is allegedly part of Microsoft, perhaps we’ll hear more about what’s upcoming soon.
[via New York Times Bits Blog]