Not too long ago, it looked like GAME Group, the retailer behind the GAME and Gamestation stores across Europe and Australia, was going to go bankrupt and close the doors of its 1,270 retail outlets for the last time. Thankfully, the company was saved by a $1.60 buyout, and as things stand, it’s still open for business.
In an effort to entice customers through its doors, GAME is now set to rollout free Wi-Fi in all 341 of its U.K.-based stores to offer “a fully multi-channel, multi-platform shopping experience.” It hopes that by doing this, it can encourage customers to shop with GAME both in-store and online.
Moreover, the company will also be rolling out a new smartphone app that can be obtained by scanning a QR code in-store. The app will provide access to exclusive product reviews, videos, news, and special offers.
“The introduction of in-store Wi-Fi signals a new level of customer experience and a major step towards achieving our vision of delivering excellence for the U.K. gaming community,” says Martyn Gibbs, CEO of GAME Retail.
“Just as in the music and home movie market, online has revolutionized the way we discover and access new video games. As a company we are constantly evolving, listening to our customers and adapting our approach to deliver for them.”
GAME promises that the service will be available across its stores in time for the Christmas rush.