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Apple iPad Beats Kindle Fire in J.D. Power Customer Satisfaction Study

by Todd Haselton | September 13, 2012September 13, 2012 6:30 pm PDT


J.D. Power and Associates released its 2012 U.S. Tablet Satisfaction Study on Thursday, which found that customers were more satisfied with Apple’s iPad than any other tablet on the market. The survey measured five different factors and weighed each differently, based on their importance. The factors included performance (26%), ease of operation (22%), styling and design (19%), features (17%) and price (16%), the firm explained.

Apple achieved a satisfaction score of 848/1,000, which bested Amazon’s score of 841, the industry average (832), Samsung (827), Acer (811), Barnes & Noble (803) and HP (790). J.D. Power found that, among smartphone owners who also own a tablet, 40% spend more time using their tablet to surf the web. 56% prefer to use their tablet to play games, too. Just 25% use tablets for business, and 61% of tablet owners share the device with “at least” one other person.

J.D. Power and Associates polled 1,985 tablet owners in July for the study.

[via J.D. Power and Associates]

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...