It was all about the iPhone 5 during Apple’s Wednesday morning jubilee. The screen is bigger, it now has LTE, and the annoyingly fragile glass back is gone forever. Compared to the disappointment of last year’s iPhone 4S announcement, today’s unveiling was pretty darn big even though we already knew what to expect. But there was still one thing missing from its mobile lineup: the iPad mini. The puzzle is not complete.
Among the hoard of iPhone rumors over the past several months, word has slowly popped up suggesting Apple is ready to jump into the 7-inch tablet market. Google has done it with the Nexus 7, and Amazon has held down the space for over a year. So where does Apple fall into the mix? Wait until October.
It’s easy to see why Apple decided not to announce two huge flagship products during one event. There’s always a risk of one product overshadowing another, and Apple doesn’t want to take a chance of either living in the other’s shadow going into the busy holiday period. Rumors have suggested the device will get its own separate event in October, and call us crazy, but Apple’s mention of the redesigned iTunes coming during that month might be a perfect stage for the company to announce the mythical iPad mini.
Apple has also announced a revamped iTunes store, App Store and iBookstore to coincide with the release of iOS 6, so everything might tie together nicely when October rolls around. Of course, a possible announcement next month is still a rumor at this point, though the convincing case leaks could suggest we’re on the cusp of an unveiling.