Apple will announce the iPhone 5 to much fanfare today, but its Android and Windows Phone competitors have spent all year building new devices, implementing new features and improving software so much that at least one analyst thinks Apple’s iPhone 5 will be a defensive move for the company. In many ways, especially in terms of LTE, software and NFC, Apple is playing catch-up against its competitors. Its iPhone 4S, after all, doesn’t support 4G LTE. The iPhone 5 needs to be a big upgrade.
We expect that it will, but that doesn’t change the fact that every other phone maker on the planet is gunning for Apple’s market share. “They have been in the crosshairs of a lot of companies for a long, long time,” Shaw Wu, an analyst with Sterne Agee told Reuters. “They were upstarts before. Now they are more in a defensive role.”
It’s hard not to agree. Apple’s iPhone 5 will no doubt be a defensive move against all of the innovation that has occurred in the market since the iPhone 4S was introduced to the world last October. Will Apple continue to push the boundaries when it announces the iPhone 5 today, or will it simply be a new product that falls on a par with existing smartphones? We’ll find out in just a few hours.