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Despite the Guilty Verdict, Samsung Image Still in Tact Among Consumers

by Brandon Russell | September 10, 2012September 10, 2012 5:30 pm PST

Apple vs. Samsung - Argument - Lawsuit - Fight - 004Samsung’s been shamed by Apple, and the U.S. justice system has spoken: pay up for blatantly copying. It’s a big decision for the industry, and an even bigger one against Samsung because the company has officially been branded a copy cat. In most circles, like education, folks would look down upon such an incident. But tech isn’t like most circles and, frankly, Samsung is too darn popular for its image to be tarnished in any significant way.

YouGov culled some data together (about 5,000 people a day since the verdict hit), and found that Samsung’s image is essentially on the same plane as Apple, and even in a better position among 18-34 year olds. The Korean company’s image took an initial hit when Judge Lucy Koh first announced the jury’s decision, data showed, but has steadily climbed back up to good standing.

The methodology behind [YouGov’s] numbers asks people if they have “heard anything about the brand in the last two weeks, through advertising, news or by word of mouth,” then answer whether it was positive or negative. The firm then turns that score into a number between 100 to -100 (-100 is completely negative, and 100 is completely positive). Points are assigned by “subtracting negative feedback from positive.”

Other studies performed around the industry found that most negative reactions were actually directed at Apple, particularly on social media outlets. And even though Samsung was found to be in the wrong under U.S. law, consumers still behold the beloved Galaxy S III company in good light.

[via CNET]


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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