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Motorola Exec: No Plans to Launch RAZR Brand on Other Carriers

Droid RAZR HD video image

Clearly Verizon Wireless is happy with its Motorola Mobility relations: the carrier just announced three new Motorola RAZR-branded smartphones earlier this week. Motorola is just as excited to be working with Verizon Wireless and it recently said it won’t take its RAZR brand name to any other carrier. “We have no plans to bring the RAZR elsewhere,” CEO Dennis Woodside said recently.

Motorola typically releases phones on AT&T under the “Atrix” moniker and it uses the “Photon” name on Sprint. It might sound silly to think of the RAZR landing on another carrier, but Motorola has done it before. I’m sure most of you remember the craze that mobile phone fans had for the original flip phone RAZR back in the early 2000s, which ended up on nearly every wireless carrier in the U.S.

Verizon certainly provides a wide spectrum of selection for the RAZR brand. It has already launched the DROID RAZR and the DROID RAZR Maxx and will soon sell the DROID RAZR HD, DROID RAZR MAXX HD and the DROID RAZR M. There’s something for everyone, even in the sub-$100 price point.According to CNET, Verizon will continue to push the brand this holiday season but the company’s chief operating officer, Marni Walden, did not elaborate as to whether or not the phones would be marketed as Verizon’s flagship products.

That spot may be reserved for the iPhone 5.

[via CNET]


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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