Google is reportedly preparing to take its Wallet application into the same territory as Apple and Microsoft. Instead of merely providing a platform that allows users to pay with their mobile device, the search giant wants to make Google Wallet a hub for boarding passes, identification cards, concert tickets and anything else residing in a typical wallet.
Speaking at a Q&A session recently, Robin Dua, head of product management for Google Wallet, revealed that the company is looking to take its application one step further.
“One of the type of things we’re trying to do is make it easy for airlines, transit providers, and other types of issuers of credentials to make it super simple for them to get their credentials stored in the wallet,” Dua said. “We want you to be able to leave your leather wallet at home and carry your phone and transact with that as your primary transaction device.”
When Apple announced iOS 6 earlier this year, the company outlined a similar platform with Passbook, although the service doesn’t support mobile payments. Likewise, Microsoft introduced what it is touting as the “most complete wallet experience” when Windows Phone 8 hits later this year.
There will be no shortage of options in the future as other services, notably ISIS, are also in the works. The most difficult part will be getting retailers and consumers to adopt the technology. While everything sounds great on paper, implementing the ideas will take a lot of effort in its own right. Personally, I’d be more than happy to replace my bulky wallet for my smartphone.