Apparently LG is so excited about the Optimus G that it even wants to scoop itself.
LG sent out a press release today to talk about all of the exciting technology that it is using in its first quad-core phone. While it never mentions the Optimus G by name, what is discussed matches up pretty clearly with the leaked phone from yesterday.
The unnamed device will have a Qualcomm Snapdragon S4 processor powering a True HD IPS+ display with the company claims is superior to AMOLED in that it does not suffer from burn-in and consumes 70 percent less power. It also says that it was have a resolution of 1280×768 with 320ppi clarity.
Additionally LG touted that it has been able to come with a larger capacity battery that does not add size or weight to the device. The new batter is said to run 60 percent more efficiently than other options on the market, and if true, when you match that up with a more efficient screen it should lead to a much longer life.
The LG Optimus G is excepted to be unveiled this week at IFA in Germany, and we’ll be on hand to bring you all of the coverage.
LG LOOKS TO VERTICAL INTEGRATION TO DEVELOP ITS NEXT GENERATION SMARTPHONE
LG Electronics, LG Chem, LG Display, LG Innotek
Collaborate on Most Technologically Advanced Device to Date
SEOUL, Aug. 26 -– The next major smartphone from LG Electronics (LG) will be a as significant for the way it was developed as for its performance and specifications. That’s because LG Electronics and its vertically-integrated sister companies LG Chem, LG Display and LG Innotek developed the device together from the start to include each company’s best technology and innovation to set a new standard in the smartphone market.
As the first Quad-Core LTE smartphone to utilize Qualcomm’s latest Snapdragon™ S4 Pro APQ8064 processor, LG’s upcoming device will not only offer blazing fast performance but also longer battery life, thinner profile, brighter display and a new touchscreen panel technology as a result of the vertically-integrated development process.
LG Chem, Korea’s oldest and largest chemical company and a global innovator in electric car batteries, developed a new battery that offers greater energy capacity without compromising on size and weight. Standard mobile phone batteries have a lifespan of 500 charges in best-case conditions. Utilizing LG Chem’s high-density technology, the battery that was developed for the new flagship smartphone provides more power than other similarly-sized batteries by running 60 percent more efficiently. The new battery has a lifespan of 800 cycles, a first for a mobile device.
Industry leader LG Display’s contribution to the project was in the development of a new mobile display that is clearer than AMOLED displays but requires less power. LG Display’s True HD IPS+ Display is sharper than today’s AMOLED displays due to its high pixel density of 320ppi (1280×768 pixels) and Stripe RGB IPS Panel. The new display is capable of generating 470 nits of brightness while consuming 70 percent less power compared when displaying a white background. Furthermore, True HD IPS+ Display does not suffer from screen burn-in as AMOLED displays have been known to do.
Partnering with LG Display, solution-provider LG Innotek developed the G2 Touch Hybrid Display after investing significantly to raise its R&D capabilities in touchscreen technology. The G2 Touch Hybrid Display is a unibody unit that eliminates the gap between the glass and the LCD panel as found in traditional touchscreens. As a result, the thickness of LG Innotek’s touchscreen panel was reduced by 30 percent and displays images that seem to “touch” the fingertip without the glass creating a barrier in between.
“Working closely with our affiliate companies allowed us a degree of control that very few smartphone makers have with their component partners,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Our next smartphone will be a game changer for us because we were able to incorporated all the best-of-best technologies from our sister companies with one single objective in mind -– to give customers the best user experience that we were collectively capable of.”