The fight is over, and its time to tally up the score, and while Apple did score a victory, it could have been a lot bigger.
Over the next few days there will be endless analysis of the Apple v. Samsung case that just concluded in California. While many are making it out to be the biggest fight, you also have to remember there are similar skirmishes between the two companies currently happening all over the world. Just before this verdict was announced, another came down in Korea in a very different manner that saw both companies take a hit.
Many are already saying how this is a huge victory for Apple, and it definitely qualified when you see a number such as $1,051,855,000 (1 billion, 51 million, 855 thousand) dollars being thrown around, but you also need to remember that originally the Cupertino-based company was seeking $2.5 billion. Not every phone that Apple named was found to have violated Apple’s patents, and the iPad-based patents got completely swept under the rug. Even in spite of Google having told Samsung that they felt the tablets resembled Apple’s tablets too closely.
So, yes, Apple scored a victory today, but it isn’t quite as clear cut as some will inevitably make it out to be.
You also have to remember we’re talking about dated technology. When was the last time you saw a Mesmerize – one of the devices found to have violated many of Apple’s patents – in a store? This case says nothing about the Galaxy S III or the iPhone 4S, this was a case about history, and thats due to how long it takes any case to wind its way through the legal system. Just because Apple won today doesn’t mean Samsung products are going to disappear from store shelves all of a sudden, it just really means that from here on out the company is going to have to be a bit more careful. And, honestly, if you look at the devices the South Korean manufacturer is releasing today, its pretty obvious that it has already learned this lesson.