We first heard reports earlier this week that Microsoft’s first Windows RT tablet could cost as little as $200, which means it will compete directly against the Nexus 7 and Amazon’s popular Kindle Fire eReader. Now, that pricing has been slightly debunked, since Lenovo’s head of North Americans operations David Schmoock recently said the devices will cost about $200 – $300 less than the $600 – $800 Windows 8 devices.
“RT will play in consumer and retail at very aggressive price points,” Schmoock said. The pricing for Windows RT tablets should fall in at about $300 – 500, based on Schmoock’s math, which makes them more competitive with the iPad pricing than the more budget-friendly Kindle Fire and Nexus 7. “It will do well but it’s going to be more of a consumer price point play to begin with,” he explained in an interview with Bloomberg. Scmoock thinks Windows RT devices will offer a “very good consumer box,” and Windows 8 will be more attractive to enterprise customers who need more power.
We’ve argued that Windows RT might come up a little short to compete enough with the iPad. This could all change, of course, when Microsoft finally releases its Surface tablets later this fall. Lenovo, for its part, appears is dedicated to Windows RT and doesn’t think Microsoft’s Surface tablets will post any threat. Other firms, such as Acer, Toshiba and HP have ditched plans for devices running the ARM-powered operating system.