If you’ve been hoping for a price cut to hit the PlayStation Vita this fall, now’s the time to redirect those thoughts. Sony has officially gone on record to say that 2012 will not see a dip in the $250 base price tag of their newest portable gaming device.
While speaking with Eurogamer, Sony Worldwide Studio Lead Shuhei Yoshida addressed the current cost of the PS Vita. He also addressed the consumers desire to see it a bit lower.
“People like cheap or free…Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so.
At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That’s affordable for people who are looking for a good deal.”
When asked specifically if Sony would slash the price of the PlayStation Vita this year, here’s what Yoshida said:
“No. It’s too early.”
That’s all well and good, but there’s evidence that suggests the contrary. Nintendo was staring down the barrel of a failed handheld in 2011 when they priced the Nintendo 3DS at $250. In August of that same year, they slashed the price of the system down to $170. The new price, coupled with stronger games, helped the system to a much stronger sales yield on an international level.
Nintendo was taking a loss with every system sold at $170. In fact, it wasn’t until recently that the company found a way to make the Nintendo 3DS profitable. Sony’s saying that it’s too early to slash the price of the PS Vita because selling them cheaply will present a big loss.
However, cheaper hardware would likely translate into a larger install base. It might hurt Sony to sell the PS Vita at a big loss, but it would certainly help them move a lot more software.