Apple could be set to announce the iPhone 5 as soon as September 12, and launch the device on September 21st, according to the most recent rumors. One analyst believes that this could be enough time for Apple to sell as many as 5-10 million iPhone 5 units in September alone. That’s in just ten days, but we’re not surprised by the prediction given the insane amount of hype behind the product already.
“While our model, along with most of the Street, assumes an October launch, we believe that a September launch could result in the final 10 days of the month generating 6-10 million iPhone 5 unit sales, which would likely shift out of December,” Piper Jaffrey analyst Gene Munster said in a recent note. “We believe if iPhone 5 launches in September, Apple could sell 26-28 million units in the quarter (this takes into account iPhone sales slowing dramatically from September 12-20, which is announcement to availability). This would imply 8% upside to the Street’s current $35 billion in revenue and 12% upside to EPS of $8.46.”