We’ve seen a lot of great products this year — MacBook Pro with Retina, Nexus 7, Samsung Galaxy S III — but nothing has matched the mystique of Microsoft’s Surface. Back in June, following the announcement, the industry was abuzz with hype; Will it compete? How does it handle? Perhaps the biggest question of them all: What will the price be?
Rumor has it that Microsoft will release its own home-bred tablet at the insanely competitive price of $199.
According to an Engadget source who sat in on Microsoft’s TechRead15 conference, the company is planning a very aggressive pricing approach when the tablet is released on October 26. It will allegedly be priced the same as the Nexus 7 and the Kindle Fire and less than half the price of Apple’s iPad.
That price tells us that Microsoft is obviously going all in on the Windows RT Surface, despite warnings from its OEM partners. Why should consumers ever go with a device running Windows RT from a different manufacturer if it comes at a higher cost?
If the price point is true, it’s a bold move, and one in which Microsoft will try to go head-to-head with Amazon, Google and, likely, Apple. That, though, will be a tough thing to do, especially since Microsoft’s ecosystem is lagging severely behind those provided by Apple and Google.