Last May, GameStop launched a website for what appeared to be its first steps toward offering its very own wireless service. Referred to as “GameStop Mobile,” the service was listed as an AT&T-powered MVNO that would allow customers to purchase SIM cards connected to its network for use with unlocked mobile devices that the games retailer currently sells.
Sadly it appears that we’ve been hoodwinked, because GameStop Mobile isn’t real.
“We don’t have an MVNO,” GameStop CEO Paul Raines told Engadget. “If you are trying to provide your customers with a bundle that comes with a pre-owned phone and will allow them to play games, make calls, and everything else — you don’t have to have a network to do that; you can sell SIM cards and pre-paid plans, those things exist, and we are in the process of testing several to see which ones makes sense.”
In regards to the fully detailed published website for GameStop Mobile, Raines said it was nothing more than “just a creative thing” and that it “wasn’t even being pitched.”
Perhaps it’s a bit of sour grapes on our part, but having a developer create and publish a professional website that the public can see is a bit extreme for an idea that was never even on the table.