There are no active ads.

Advertisement

Sprint Excited for BlackBerry 10 But Fears it Won’t Re-Establish RIM as a Leader

Sprint BlackBerry Bold 9930

RIM had a terrible showing during the first quarter and recently said that its BlackBerry 10 operating system is delayed until 2013. That is not good for RIM, especially since it needs that new operating system to be a slam dunk in order to compete with Windows Phone 8, iOS 6 and Android 4.1 Jelly Bean, all of which will beat BlackBerry 10 to the market.

Sprint recently said that it’s confident in Microsoft’s new Windows Phone 8 operating system, but it doesn’t feel the same way about BlackBerry 10. Speaking with journalists recently, Sprint’s director of consumer acquisitions David Owens said that he’s excited for BlackBerry 10 but doesn’t really think it’s going to propel RIM to the smartphone leader it once was.

“I would not count RIM out,” Owens said, according to PhoneScoop. “RIM keeps reinventing itself. BlackBerry 10, as we’ve looked at it, has some really good characteristics. We’re excited to see what it can do. The challenge is RIM took on everything. They took on the entire gambit: the storefront, the operating system, the manufacturing, and this caused them to be slow in reacting to the changes in the market. We don’t think we will see RIM get back to the levels they were two years ago. So we have to figure out where they’ll be going forward.”

It’s pretty clear Owens isn’t positive RIM’s products will be successful. His take on Windows Phone 8 is a bit different, however. “We think Windows Phone 8 is a solid product that [Microsoft is] bringing to market,” Owens said. “We’re interested in watching it unfold over the course of the next year. And we won’t be watching from the sidelines. We’ll be participating. We may not lead it, but we’ll participate.”

[via Phone Scoop [2]]


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

Advertisement