During the opening statements of the Apple vs. Samsung trial, Apple’s attorney Harold McIlhenny began Apple’s argument by showing jury members a slide of several Samsung phones from 2006 that were loaded with physical buttons and QWERTY keyboards including the popular Blackjack Windows Mobile phone. Then, McIlhenny followed-up with a slide displaying several of Samsung’s phones from 2010, which featured candy bar-styled devices with little to no physical buttons. Coincidence? McIlhenny doesn’t think so.
McIlhenny’s asked the jury to note how Samsung’s phone designs shifted from the images in slide one, to the images presented in slide two. Apple’s legal team claims that Samsung’s big shift in industrial design started after the original iPhone was released in 2007.
McIlhenny went on to describe how the iPhone’s intuitive UI and its bounce-back scrolling effect have been pivotal in the device’s consumer appeal.
He then showed the jury several slides of Samsung’s internal documents dating back to September 2007, one of which noted that the iPhone’s hardware was “easy to copy” and that Samsung would inevitably have to compete with the iPhone.
Apple has accused Samsung of infringing on four of its design patents, as well as three utility patents, and is seeking more than $2.5 billion in damages. Samsung, meanwhile, has accused Apple of “willfully” infringing on four of its own utility patents.
The jury is out on this one, literally, but admitting the iPhone is “easy to copy” can’t be good for Samsung’s denial of purposefully creating “copy cat” products.
[via: The Verge]