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Google Acquires Social Marketing Firm Wildfire


Social marketing firm Wildfire announced on Tuesday that it has been acquired by Google. Here’s the kicker, though: Wildfire helps firms advertise across various social networks, including Facebook, Twitter, LinkedIn, YouTube, and Pinterest. So, technically, this purchase could be Google’s way of making a buck off of other ad platforms and the same social networks its own Google+ platform competes with.

Wildfire is a startup that was founded about 2.5 years ago. The company currently has 400 employees and serves 16,000 customers, 30 of which, it brags, are among the world’s top 50 brands.

“We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing,” the company said in a blog post. “For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.”

Details of the acquisition price were not provided by Google or Wildfire, but AllThingsD said Google paid $250 million for the firm.

[via Wildfire, AllThingsD]


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...