It would appear that Apple has a new ad campaign that it is rolling out that features an Apple Genius explaining al of the benefits of using a Mac.
During the spectacle that was the opening ceremonies of the XXX Summer Olympics in London, Apple took the opportunity to debut three new television ads that would seem to indicate we are entering the beginning of a new campaign. This new creative seems to be focused around an Apple Genius – who never appears to remove his name tag or trademark blue Genius shirt – coming to the rescue of frustrated computer users at awkward moments.
The first one up top shows the unnamed Genius coming to the aid of a Mac user on a plane who needs to make a video before he lands. The next one shows him explaining to a man on the street about how he didn’t actually buy a Mac despite what the sleazy looking salesman across the street told him. In the third one, a man picks the awkward moment of his wife going into labor to inquire about how you make photo cards and books.
This new campaign seems to be focused more around the services Apple offers from training sessions in its stores to what its apps can do for you as opposed to actually pinpointing a particular product. Only time will tell if this series will go forward with more installments. Apple has not had an ongoing ad campaign since the “Get a Mac” series that ran from 2006 to 2009 and starred John Hodgman as PC and Justin Long as Mac. Perhaps it’s time to return to a themed series?
“Basically a Mac”