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State of the Site: A TechnoBuffalo Message

by Jon Rettinger | July 25, 2012

TechnoBuffalo Message

When I left my job in 2009 to produce YouTube videos full-time and start up the TechnoBuffalo site, it was a gamble that even I wasn’t sure would pay off.  I was hopeful that it would succeed, of course, but one can never be sure.

I’m frequently asked how I started this journey, I’m often asked why I started it at all, and the answer I always give is “I wanted a tech site that spoke to the consumer.”  Ever since, we’ve tried to do just that.

After a rough start that saw the site crash less than one minute after it launched, I had to wonder what I had gotten myself into. I picked myself up, dusted myself off and made another go at it. The four months that followed aged me, and saw my young company burn through almost all of its capital to fix our programming problems.  Since that time, we have grown by leaps and bounds and have far exceeded even my own expectations of how quickly it would happen. I can only say “thank you” to all of you who have made this possible.

Most sites never share traffic numbers with their audiences, but TechnoBuffalo isn’t most sites. We’ve always believed in full transparency. Plus, I couldn’t resist taking a moment to thank you for the stupendous growth we saw this past June. During June, we had over 4.5 million pageviews and 1 million unique visitors. That is nothing to sneeze at, and it is something that should be recognized. Not only is it the hard work of the staff that got us to this point, but also the dedication of our readers who go out and tell their friends that TechnoBuffalo is the place to find all of the latest tech news.

On the video side of the equation, our YouTube channel has surpassed 300,000 subscribers and over 7 million video views a month. Our @TechnoBuffalo Twitter account is now home to more than 45,000 followers, and we are now one of the largest independent tech properties in the world when video and text are combined. All this in about 2.5 years. This success and responsibility is not something that we take lightly, and we will continue to strive to bring you the best tech news and reviews possible.

The past 12 months have been amazing, and none of it would have been possible without you — our faithful readers and viewers. I want to take a moment to thank you for what you have made possible: From helping me start and grow my own company, to being able to employ writers from around the world, none of this would have been possible without you. You have my eternal gratitude.

TechnoBuffalo is certainly not taking this success as the pinnacle of what it can achieve. We have many exciting things planned for the remainder of 2012, including a complete ground-up redesign of the site that we can’t wait to show you. We are not a team that believes in resting on its laurels, and we think that you’ll love everything we have in store.

Thank you for a spectacular first six months of 2012, and here’s to the remainder of the year being just as exciting for you as it will be for us.


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Jon Rettinger

Jon, perhaps best known by his YouTube alter ego Jon4Lakers, has a love for technology that can never be quenched, no matter how hard he tries. If...Jon, perhaps best known by his YouTube alter ego Jon4Lakers, has a love for technology that can never be quenched, no matter how hard he tries. If...


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