With smartphone ownership in the U.S. on the rise, Strategy Analytics is projecting that Windows Phone will capture 4 percent of the U.S. smartphone market in 2012. Microsoft’s operating system has been rising steadily since 2011 — last year Windows Phone sat at 3 percent of the market — and Nokia, HTC and Samsung currently offer the most popular handsets.
“Microsoft captured 3 percent share of all smartphones sold in the United States during 2011, rising steadily to a forecast 4 percent share in 2012,” said Scott Bicheno, Senior Analyst at Strategy Analytics. Executive Director at Strategy Analytics, Neil Mawtson, added, “Microsoft is making a determined push to crack the United States Market because it is the most valuable and influential smartphone market in the world. However, Microsoft’s US smartphone marketshare remains relatively niche at present and breaking the stranglehold of leaders Android and Apple will not be easy.”
It certainly won’t be easy, but it’ll happen according to IDC’s most recent WorldWide Quarterly Mobile Phone Tracker report. Back in early June, the research firm claimed that Windows Phone marketshare will surpass that of iOS as soon as 2016. And that was before Microsoft announced the next iteration of its mobile platform, Windows Phone 8.
With just a 1 percent projected annual growth rate, it’s looking highly unlikely that Windows Phone will surpass iOS by 2016.