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RIM Maps Strategy For the Future of the Company

by Roy Choi | July 10, 2012July 10, 2012 10:00 am PDT

RIM Headquarters

Research In Motion(RIM) on Tuesday, announced strategic plans at its annual investors meeting. Just a couple weeks ago, RIM CEO Thorsten Heins announced 5,000 job cuts as part of a larger reorganization within the company which includes closing seven of its 10 factories. Shareholders may demand other methods to salvage the company, not excluding splitting or selling the company entirely. Shares of RIMM have fallen from $30 a year ago to less than $7.30 at the time of the meeting.

RIM is focusing heavily on the launch of BlackBerry 10 and is going to do so “by focusing on bring your own device to work trends,” with a smaller line up of devices, evaluate BB10 licensing opportunities and look to grow subscribers.

The announcement of RIM’s strategy today does not shed any new information on what to expect from the company.

Will this mean we will see a Nokia, Samsung or Amazon BB10 phone early next year?

[via The Chronicle Herald, Bloomberg]


Roy Choi

Roy Choi is a Southern California native. He has been infatuated with technology reviews ever since he bought his first crummy laptop in the summer...

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